Stunning Images That Capture the Impossible
11. A Unique Marketing Initiative
Creative Marketing Strategies Where to Buy: eBay
Typical Price: $100*
In today's fast-moving marketing world, creativity is essential. With so many brands competing for attention, marketers must think creatively to stand out. One smart tactic is to use everyday settings that connect with consumers, like the large refrigerators found in convenience stores.
When shoppers approach these coolers for a drink, they see a wide range of options. Clever branding and eye-catching displays help products get noticed. Placing items in busy spots boosts visibility and encourages people to pick one brand over another.
Freezers in convenience stores serve not only as storage but also as creative marketing spaces. They provide a fun backdrop for candid photographs that combine humor and product placement. One memorable image shows an elderly man playfully posing as a tribal chief, his "headdress" made of drink bottles.
This amusing scene entertains viewers while cleverly promoting the drinks in the freezer. The blend of humor and creativity in this marketing approach shows how unexpected moments can grab attention and build positive brand associations.
