60s Products That Are Still Popular Today
9. Pond’s Cold Cream
Where It Was Sold: Macy’s, Rite Aid, CVS, Walgreens, Beauty Stores
Company: Pond’s
Original Price: $0.50*
In the 1960s, Pond's Cold Cream became the go-to product for removing cake foundation, red lipstick, and black mascara. Since its debut in 1905, the brand has evolved its marketing strategies to stay relevant, but during the 1960s, it prominently focused on anti-aging benefits.
Pond's Cold Cream was marketed as an essential part of a woman's beauty routine, promising to cleanse and nourish the skin while combating the signs of aging. Its creamy texture and effective formula made it a staple in many beauty regimens, solidifying its reputation as a trusted skincare product.
Conclusion In summary, Pond's Cold Cream not only served a practical purpose in makeup removal but also positioned itself as a key player in the beauty industry during the 1960s. Its emphasis on anti-aging resonated with consumers, ensuring its lasting popularity in the world of skincare.

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Pond's Cold Cream was more than just a cleanser; it served as a moisturizer that helped make wrinkles less noticeable, appealing to women seeking effective skincare solutions. The brand's marketing strategy resonated with the evolving roles of women in the 1960s, promoting the idea that they could be "busy but beautiful."
As more women entered the workforce, Pond's positioned its cream as a convenient yet luxurious option that fit seamlessly into their fast-paced lives. This messaging not only emphasized practicality but also celebrated femininity and self-care, making Pond's a beloved choice for many.
Conclusion In conclusion, Pond's Cold Cream effectively addressed the needs of modern women in the 1960s, combining cleansing and moisturizing benefits while promoting an empowering message. Its ability to adapt to changing societal norms ensured its place in the beauty routines of countless women during this transformative era.