60s Products That Are Still Popular Today
8. Lite-Brite
Where It Was Sold: Sears, Macy’s, Marshall Field
Company: Hasbro
Original Price: $2-$5*
Lite-Brite, a beloved toy introduced in the mid-1960s, quickly became a bestseller in toy stores across the country. This innovative creation featured a "light box" that allowed children to insert tiny plastic pegs into a panel, resulting in vibrant, glowing pictures.
The combination of creativity and light made Lite-Brite an engaging activity for kids, encouraging artistic expression and imaginative play. Its simple yet captivating design captivated young minds, making it a staple in many households.
Conclusion In summary, Lite-Brite's introduction in the 1960s marked a significant moment in the toy industry, blending art and technology in a way that resonated with children and parents alike. Its enduring popularity highlights its role as a classic toy that continues to inspire creativity in new generations.

Lite-Brite on Pinterest and eBay
With Lite-Brite, children had the freedom to create their own original artwork or use provided templates to design colorful masterpieces. While it may have been considered a “low-tech toy,” its charm lay in its simplicity and the joy it brought to young users.
Kids were captivated by the glowing images they could produce, leading to millions of Lite-Brite units sold, as reported by various sources. This toy not only fostered creativity but also provided hours of entertainment, making it a cherished item in many childhoods.
Conclusion In conclusion, Lite-Brite's ability to combine creativity with play made it a standout toy of the 1960s. Its widespread popularity and the countless artworks created by children reflect its lasting impact on the toy landscape, ensuring its place in the hearts of many even today.