60s Products That Are Still Popular Today
15. Oil of Ulan
Where It Was Sold: Rite Aid, CVS, Walgreens, Macy’s, Sears
Company: Olay
Original Price: $2-$5*
Introduced in South Africa in the 1950s, Oil of Ulan—now known as Oil of Olay—sparked a major beauty craze in America during the 1960s. This revolutionary product was marketed with a highly distinctive approach, focusing on the concept of ageless beauty. Instead of directly promoting the product itself, advertisements utilized vague jargon about "looking younger" and referenced the oil's elusive "beauty secret."
This unique marketing strategy resonated with consumers, positioning Oil of Olay as a must-have in their skincare routines. The brand quickly became synonymous with youthful skin, capturing the attention of women eager to embrace its promises.
Conclusion In summary, Oil of Olay's innovative advertising and emphasis on timeless beauty helped it become a staple in American beauty culture. Its success in the 1960s laid the groundwork for its enduring popularity, making it a trusted name in skincare for generations to come.
Ulan's Oil in Adelaide: Recall When... on Facebook
Ads for Oil of Ulan were prominently featured in Reader's Digest, newspapers, and various periodicals, often resembling editorials more than traditional advertisements. This unique approach captured the attention of readers and contributed to the product's allure.
After decades of success and a strong presence in the beauty market, Oil of Ulan would eventually become Procter & Gamble's thirteenth billion-dollar trademark in 2013, solidifying its status as a staple in skincare.
Conclusion In summary, the innovative marketing strategies and enduring popularity of Oil of Ulan paved the way for its remarkable success. Transitioning into the iconic Oil of Olay, it has maintained its reputation as a trusted brand in the beauty industry, continually appealing to consumers seeking youthful skin.
