60s Products That Are Still Popular Today
10. Power Shadows: Ultra Frost and Ultra Velvet
Where It Was Sold: Macy’s, CVS, Rite Aid, Sears
Company: Maybelline
Original Price: $1.50*
Maybelline's vividly colored eyeshadow palettes, famously advertised with the tagline, "They feel smooth as cream," captured the essence of 1960s beauty trends. This collection featured mod-inspired pastel tints that quickly gained popularity, allowing women to experiment with bold and vibrant looks.
The introduction of these creamy, smooth eyeshadows marked a significant shift in makeup, encouraging creativity and self-expression. With a wide range of colors, Maybelline empowered women to embrace their individuality and enhance their natural beauty.
Conclusion In summary, Maybelline's pastel eyeshadow palettes became a defining element of 1960s makeup culture. Their smooth application and vibrant colors not only resonated with the era's fashion but also solidified Maybelline's reputation as a leader in innovative beauty products, making it a favorite among consumers.
Power Shadows: Ultra Velvet/Ultra Frost @startsatsixty/Pinterest
The Ultra Velvet and Ultra Frost Powder Shadows were standout products at Macy's and Sears beauty counters, captivating customers with the promise to make "plain eyes come alive." These eyeshadows became iconic during the 1960s, embodying the bold makeup trends of the era.
Bright blue eyeshadow and heavy mascara are quintessential looks that define '60s-era makeup, and both are beautifully showcased in this imagery. The vibrant colors and dramatic eye makeup reflected the spirit of the time, encouraging women to embrace a more adventurous approach to beauty.
Conclusion In summary, Ultra Velvet and Ultra Frost Powder Shadows played a significant role in shaping the makeup landscape of the 1960s. Their popularity at major retailers like Macy's and Sears highlighted the era's fascination with bold colors and expressive styles, making them timeless staples in the beauty industry.
